perils of affiliate programs
Most authoritative experts on Internet marketing or money
making opportunities recommend affiliate programs as the
starting point for Internet entrepreneurs. Although affiliate
marketing is a powerful technique to increase revenue, it is
*NOT* an easy way.
After trying out affiliate programs, most budding
entrepreneurs end up frustrated, disillusioned and even
confused. Despite the hard work, time and money invested,
results are below average at best.
This post would not discuss the benefits or the details of
embarking on an affiliate marketing. Instead it would discuss
the potential show stoppers that new, startup entrepreneurs
would face. For a good starting point about the benefits and
details of affiliate marketing, visit AffiliateMoneyTree.com.
In short the perils of affiliate marketing:
a) Affiliate marketing, just like any other online marketing
technique relies on traffic. Most affiliate marketing programs
gloss over this important and crucial aspect. Instead, they
mislead the new entrepreneur by driving the focus on good
affiliate selection and good product selection without
explaining the importance of traffic. Put it this way, you may
be able to sell the best converting product or offer, but
without a sound traffic management program, your sales would
most likely to be zero.
b) The techniques outlined by most affiliate marketing
techniques are outdated and not effective. They are outdated as
these techniques are already well known on the Internet. You
would be practically doing the same thing as what 1 million
other affiliates are doing. Worse, most affiliate programs
promise a step by step system. Such a system might have been
effective a few months ago, but in Internet time, they are
already outdated.
c) Most people purchase an E Book or a subscription to an
affiliate marketing system due to impulse purchase. Most
customers have been converted by the blood boiling and full of
hype sales page (eg. "Become an Instant Millionaire Through
affiliate Programs"). Such purchases are poor as they prey
on the emotions of the entrepreneur. Affiliate marketing is not
for everyone, by forcing affiliate programs down the throat,
most budding entrepreneurs would be instantly closed to other
opportunities such as Search Engine Marketing and Viral
Marketing.
Entrepreneurs are strongly encouraged to expand their minds
and consider other forms of Internet Marketing before committing
their resources to affiliate Programs. Even experienced
entrepreneurs in affiliate Marketing should take some time off
to explore other forms of Internet Marketing to optimize their
monthly earnings.
Here are some helpful (some of them are free) resources to
explore the vast world of Internet Marketing, without having a
narrow focus on affiliate Marketing only:
a) Money
Making Forums (Highly recommended to learn about Search Engine
Marketing)
b) 101
Super Tips on Online Marketing (FREE E Book)
c) Secrets
of Viral Marketing (FREE E Book)
d) Secrets
of Ad Tracking (FREE E Book)
Article
Source - GoArticles
About the Author - CK Fong provides FREE helpful advice on
effective, no gimmicks and honest techniques to making money on
the Internet. CK is an Average Joe who makes a comfortable
living from his additional income from Internet marketing. CK
hopes that you would prosper in the same way that he did.
CK's Blog on
Money Making Techniques on the Internet.
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